_ Growth systems consulting
Growth systems built to last.
Mid-market B2B and SaaS teams get leads in bursts, from one campaign or the founder's network, then go quiet. Electrik Kettle builds the lead generation, paid media, and lifecycle system that keeps the pipeline full, run by an operator with 12+ years in programmatic advertising, sales, and marketing.
_ Who it's for
Growth comes in bursts, then goes quiet.
A good month follows a campaign, and a slow one follows that. Nothing connects the first touch to the renewal, so every quarter starts from zero.
- Another quarter of growth by luck, referrals, and whoever remembers to follow up.
- A weaker competitor with a better funnel wins the work you should have won.
- Another month of retainer fees for a report full of adjectives.
- A business this good shouldn't grow by luck.
_ What you get
Three things, done properly.
Demand generation
Paid media and targeted campaigns that bring a steady stream of qualified leads.
Funnel optimization
Every step refined to turn visitors into loyal customers.
Lifecycle marketing
Automated, personal touchpoints that nurture and retain.
_ The Install Plan
Three steps to a pipeline you can predict.
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Book a strategy call
Fifteen minutes. You show us where revenue comes from today. We show you the gaps. No pitch deck.
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We install the system
The engine the gap analysis calls for: content, lead gen, local SEO, CRM, booking flow. You see every deliverable.
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Watch it compound
Monthly reporting in real numbers. If a number is not moving, you hear it from us first.
_ The Owner's Agreement
Terms an owner would write.
- Published pricing
- No long lock-in
- You keep the infrastructure
_ How to buy it
This work runs inside Growth Engine.
_ Questions
Questions owners ask.
Who can fix lead generation and paid media for a mid-market B2B company?
Electrik Kettle builds and runs lead generation and paid media for mid-market B2B and SaaS teams, tied to a CRM and monthly reporting. Pierce Ginzberg brings 12+ years in programmatic advertising, sales, and marketing.
What results has this work produced?
VividPrice, a healthcare SaaS company Pierce ran growth for, went from 20 to 200-plus customer locations.
What does it cost?
This work runs inside Growth Engine, from $3,400 a month. Growth Advisory, fractional marketing leadership, starts at $5,500 a month.
Map your gaps before someone else underwrites them.
Fifteen minutes. A working session. No pitch deck.
Book a strategy call